CiteScope

Platform

From website audit to visibility intelligence.

CiteScope transforms complex website signals into a clear picture of where visibility is strong, where competitors are ahead, and what should be fixed next.

What CiteScope analyses

Six categories, assessed together, so a strength in one area doesn’t hide a gap in another.

TECH

Technical SEO

Crawlability, site structure and the technical basics search engines rely on.

  • Indexation & crawlability
  • Core Web Vitals
  • Site structure
CONTENT

Content Quality

Depth, specificity and usefulness of what's actually on the page.

  • Content depth
  • Topical coverage
  • Freshness
AEO

Answers

How clearly content is structured to answer questions directly.

  • Question-format content
  • FAQ schema
  • Direct-answer structure
GEO

GEO / AI Visibility

Whether a business is actually cited when AI models are asked realistic questions.

  • AI citation check
  • Claim consistency
  • Structured entity data
LOCAL

Local SEO

Signals influencing local visibility and discoverability.

  • NAP consistency
  • LocalBusiness schema
  • Map & directory presence
CRO

Conversion (CRO)

Signals affecting whether visitors take action once they arrive.

  • Calls to action
  • Trust indicators
  • Page experience

AEO & GEO

The next search result may not be a search result.

A growing share of discovery now happens inside answer-driven and generative interfaces, where a summarised response can replace the list of links entirely. Whether a business appears in that response depends on different signals than classic search ranking.

Rather than guess, CiteScope checks directly: it sends real prompts to an AI model the way a prospective customer would type them, then checks whether the business actually gets mentioned in the response.

AI Citation Check

BETA

Configurable prompts — “best occupational health provider in Johannesburg,” for example — sent to an AI model, checking whether the client is actually mentioned in the response. Uses real API credits per check; currently a single engine.

AEO — Answer Engine Optimization

How well content is structured to be pulled into answer-driven search experiences — question-based headings, direct answers and FAQ structure.

Turn complex analysis into a report a client can understand.

Every audit can be exported as a client-ready report — an executive summary in plain language, backed by the full detail underneath.

  • Executive summary
  • Category score grid
  • Priority recommendations
  • Competitive gaps
  • Claims-consistency findings
CiteScope

Confidential

Visibility Report

Northfield Legal

72

Overall

74

Technical

84

Content

50

AEO

77

GEO

55

Local

92

CRO

Priority recommendations

No question-format content or FAQ schema found

No clear name/address/phone (NAP) text found on page

Don’t just measure your website. Measure your position.

Every audit benchmarks a site against the competitors that matter, across the signals that influence discovery — surfacing both gaps and genuine advantages.

SignalYour siteCompetitor ACompetitor BCompetitor CCompetitor D
FAQ schema
LocalBusiness schema
Client testimonials
Video content
Content depth
Question-based headings

Illustrative comparison. Actual audits benchmark against the competitors you specify.

From finding problems to fixing them

A list of forty-seven issues doesn’t tell a team what to do next. CiteScope turns each audit into a workflow: recommendations persist between audits and carry a status — re-running an audit never resets anything already marked as in progress or resolved.

Discover
Prioritise
Fix
Re-audit
Measure
Open

Identified in the latest audit, not yet actioned.

In Progress

Assigned and being worked on.

Resolved

Confirmed fixed in a subsequent audit.

Won't Fix

Acknowledged and deliberately deprioritised.

Off-site signals

Not everything that affects visibility lives on the website.

A Google Business Profile, a directory listing, a review platform — these shape how a business is found, but none of them can be crawled the way a page can. Rather than leave them out of the audit, CiteScope tracks them as a checklist the team works through together with the client, one confirmation at a time.

Each item carries a status and an optional note, so context — who’s chasing access, what was last checked — doesn’t get lost between audits.

Off-site presence

2 / 6 confirmed

Can’t be crawled automatically — these live on third-party platforms, not the client’s own site.

  • ConfirmedGoogle Business Profile claimed & complete
  • ConfirmedNAP consistent across primary directories
  • MissingFacebook Business Page linked from site

    Waiting on access from the client's marketing team.

  • MissingApple Maps / Business Connect listing
  • MissingPrimary industry directory listing
  • MissingReview platform presence (Google, Hello Peter)

Visibility should improve over time.

Repeated audits build a history of performance, so a team can see whether the work they’re doing is actually moving the visibility profile — not just producing another report.

Audit 0161Audit 0268Audit 0374Audit 0482

Build your visibility strategy on evidence.

Request a visibility assessment and see how your website measures up across search, AI discovery, local and competitive signals.